Record edition: the energy of Festival dei Due Mondi conquers the public
The 67th Festival dei Due Mondi concludes tonight with a sold-out performance of the traditional final concert, which this year features Barbara Hannigan leading the National Orchestra of Santa Cecilia as conductor and soprano. A total of 2,500 spectators are expected in Spoleto's Piazza del Duomo.
The 2024 edition of Festival dei Due Mondi, the fourth directed from Monique Veaute, closes the curtain with more than 30,000 tickets issued (+20% compared to 2023) and €753,000 in gross receipts (+18% compared to 2023). Of the 57 titles on the bill, the 112 total performances had an average occupancy rate of more than 92 percent. The 120 performances of the immersive dance show Last minute at the Cloister of San Nicolò were widely attended. There was great success for performances at the larger venues: sold out for the opening with Ariadne auf Naxos, the two performances of Orpheus and Eurydice at the Teatro Nuovo Gian Carlo Menotti, for Yoann Bourgeois' show at Piazza Duomo (2120 seats), for Lizz Wright's concert as well as takemehome at the Teatro Romano, over 800 spectators for the Oneohtrix Point Never concert.
From Teatro Nuovo Gian Carlo Menotti to Teatro Caio Melisso Spazio Carla Fendi, from San Simone to Sant'Agata the Festival opened the doors of 27 venues hosting performances of Opera, Music, Dance, Theater and Art with and average of more than 5 performances per day for 17 days of programming.
to Spoleto met artists, organizers, international observers, young people and a lot of public (80,000 estimated attendance) who animated the city, transforming it into a great capital of culture for three weeks. Accomplice to a programming that speaks to everyone and is able to satisfy the widest tastes, from pop to the most daring experimentation, always under the banner of quality and offering a living picture of contemporary creativity.
The sixty-seventh edition hosted 752 artists from 51 companies (24 foreign and 28 Italian), as well as their 138 technicians, and employed a staff of 297, including hired and contracted personnel, technicians and stage staff.
Many free events made from corollary to the programming, from flash mobs to vertical dance on historic buildings, from marching bands to exhibitions, meetings, lectures, special projects and white nights. Particularly popular were also the meetings with artists hosted again this year in the exclusive Festival Garden that became a meeting place for audiences and artists to breakfast or for a drink with friends.
600 children from 37 classes from 10 area schools participated in the educational-musical project for elementary school Music is a game from kids, which guided the audience to discover some masterpieces of the classical repertoire. A Kids section dedicated to children accompanied the little ones throughout the Festival.
Media coverage figures are once again significant of the quality of the artistic proposal with over 100 accredited journalists, over to 33 video operators and 18 operators of national radio stations. The Festival recorded over 50 reports on national television networks in the TG and major news and in-depth programs, over 20 radio passages, 50 interviews with artists in national and international newspapers and periodicals for a total of over 800 articles and reviews in the print media and 2,500 on the web. Rai Radio 1 broadcast live from Spoleto on its program Zapping on Thursday, July 4, the presence of a Rai News crew from Spoleto broadcast information and reports to all Rai news outlets, the editorial staff of Rai 5 was present to Spoleto for the entire festival making a long documentary for the program Punto Nave - Maps for the Imaginary, which will be aired on August 3, 2024.
The RAI production also filmed for the to September prime-time broadcast ofopera Orfeo ed Euridice directed by Damiano Michieletto. The official Festival commercial was broadcast on all Rai channels for the previous two weeks.
from also report the numbers of digital participation: thanks to the presence of new editorial, multimedia and informational content, there is to further and exponential development of the Festival's web platform, with a renewed and efficient customer journey that accompanies users to an efficient collection of information and insights regarding artistic programming and a rich offering of special projects.
Over 309,706 (in the period from from March 13 to July 13, 270,000 in 2023) users visited the website and 738,798 page views (580,000 in 2023). Also noteworthy is the development of the Festival's social channels, which recorded on Facebook more than 60,000 visits, 2,000 new followers in just 4 months (for a total of 60,000 followers) and 49,000 interactions with content (comments, likes and shares), while on Instagram there are 32,000 profile visits, 5,000 new followers (for a total of 20,300 followers) and 22,405 interactions with content. Organic distribution and to payment of social content (videos, photos, creative formats, editorial insights, etc.) reached more than 2.9 million users on Facebook and 863,000 users on Instagram.
Mail marketing campaigns in synergy also with affiliated Institutions and Foundations made it possible to reach more than 2.5 million profiled contacts, of which 70 percent were Italian and 30 percent foreign. The promotion campaign touched the main cities in Italy (Rome, Milan, Florence) and those in the Umbria-Marches area with a widespread distribution of magazines, posters and leafleting of promotional cards on sector targets. Advertising communication was deployed in more than 150 medium- and large-scale installations with static and dynamic supports such as, for example, more than 100 adhesive backs on the main transportation networks and two maxi planks at the traffic circle of the A1 highway tollbooth (Rome/Florence). Particular attention has been paid to the setting up and street furniture in Spoleto.
32 interns from the area's secondary schools, thanks to the Pathways for Transversal Skills and Orientation (PCTO), were involved within the Festival's organizational offices, at the information point in Piazza della Libertà and the Green Corner in Piazza Garibaldi, with guided tours of Behind the scenes of the Festival and in the CondiVisioni cultural mediation project. In addition, curricular internships were activated thanks to collaboration agreements with affiliated universities.
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